Art House Theater Day 2024

For one day only, The Main Cinema will join independent theaters all over the country in celebrating the art house community and its commitment to preserving the power of cinematic storytelling.

Join us Thursday, July 25 for a special encore screening of the 2024 MSPIFF documentary Flipside!

About the Film

When filmmaker Chris Wilcha revisits the record store he worked at as a teenager in New Jersey, he finds the once-thriving bastion of music and weirdness from his youth slowly falling apart and out of touch with the times. Flipside documents his tragicomic attempt to revive the store while revisiting other documentary projects he has abandoned over the years. In the process, Wilcha captures This American Life icon Ira Glass in the midst of a creative rebirth, discovers the origin story of David Bowie’s ode to a local New Jersey cable television hero, and uncovers the unlikely connection between jazz photographer Herman Leonard and TV writer David Milch. This disparate collection of stories coheres into something strange and expansive—a moving meditation on music, work, and the sacrifices and satisfaction of trying to live a creative life.

About Art House Theater Day

Art House Theater Day is an annual program of Art House Convergence (AHC) that brings audiences together to celebrate all that art house theaters - and independent film - contribute to our cultural landscape: ambitious and innovative art that provokes, challenges, entertains, and inspires. 2024 marks the fifth Art House Theater Day, which launched in 2016 in more than 150 cinemas across the country. In addition to programs like Art House Theater Day, AHC offers networking opportunities, resources, and best practices to independent exhibitors at large.